CA’s INITIAL NAMING MISTAKE
CA, the company formerly known as Computer Associates, is displaying all the characteristics of Hamlet. It is a company that can’t make up its mind. Founded in 1976 as Computer Associates...
View ArticleDo companies still need long-term visions?
With companies so focused on next quarter’s sales, it seems that many CEOs have forgotten the importance of rallying their team around a compelling purpose and vision. Or have statements like purpose,...
View ArticleWhen is the right time to re-brand?
On the surface this question presents some quick responses and initial thoughts as it relates to an external point of view. Most professionals would agree, re-brand when it becomes irrelevant or tired...
View ArticleHealthcare Branding
In this episode, Ryan Rieches sits down with members of the Hoag executive team, namely CEO Dr. Rick Afable, to discuss how and why Hoag’s brand has evolved in recent months. As a prominent healthcare...
View ArticleWestinghouse, the Undead brand
You can be sure…if it’s Westinghouse. Those of us old enough to remember Westinghouse Electric as the great industrial powerhouse it once was will recognize that slogan and the iconic Circle W logo...
View ArticleRiechesBaird Named Top Branding Agency By BtoB Magazine
RiechesBaird has been named one of the nation’s top BtoB branding agencies by BtoB Magazine for the 11th consecutive year. BtoB Magazine’s annual listing of the top agencies in the United States...
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