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Channel: Branding Business with RiechesBaird » branding agency
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CA’s INITIAL NAMING MISTAKE

CA, the company formerly known as Computer Associates, is displaying all the characteristics of Hamlet. It is a company that can’t make up its mind. Founded in 1976 as Computer Associates...

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Do companies still need long-term visions?

With companies so focused on next quarter’s sales, it seems that many CEOs have forgotten the importance of rallying their team around a compelling purpose and vision. Or have statements like purpose,...

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When is the right time to re-brand?

On the surface this question presents some quick responses and initial thoughts as it relates to an external point of view. Most professionals would agree, re-brand when it becomes irrelevant or tired...

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Healthcare Branding

In this episode, Ryan Rieches sits down with members of the Hoag executive team, namely CEO Dr. Rick Afable, to discuss how and why Hoag’s brand has evolved in recent months. As a prominent healthcare...

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Westinghouse, the Undead brand

You can be sure…if it’s Westinghouse. Those of us old enough to remember Westinghouse Electric as the great industrial powerhouse it once was will recognize that slogan and the iconic Circle W logo...

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RiechesBaird Named Top Branding Agency By BtoB Magazine

RiechesBaird has been named one of the nation’s top BtoB branding agencies by BtoB Magazine for the 11th consecutive year. BtoB Magazine’s annual listing of the top agencies in the United States...

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